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Pre-Conference Workshop

Motivating On-Farm Change and Improving Client Engagement

Wednesday, July 19, 2017
11:00am - 5:00pm


Workshop Overview:

This workshop session will focus on practical skills and tools trimmers can use to be more effective at motivating and engaging their clients on farm.

This session will start by taking a look at the key factors driving farmer behavior and on-farm decision making – we’ll try to answer the question, ‘why do people do what they do?’ Building from this, the session will then explore one-on-one and group-based approaches to communicate effectively with farmers. This interactive session will also give trimmers an opportunity to share experiences and best practices with respect to motivating change.

About the Speaker:

Dr. Steven Roche is a research consultant and social epidemiologist whose work is primarily focused on health promotion, knowledge mobilization, and behavior change in Canadian agriculture. Dr. Roche received his PhD in Epidemiology from the Department of Population Medicine, at the Ontario Veterinary College, University of Guelph. His doctoral research focused on developing and evaluating novel approaches to improve the adoption of on-farm management practices by farmers to control Johne’s disease in the Ontario dairy industry. Steven is passionate about understanding on-farm behavior and designing new approaches to facilitate changes to prevent disease. He is currently the director and principal consultant of ACER Consulting, where he continues this work through numerous projects with academic, governmental and industry collaborators.

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